Economic uncertainties caused by the Russo-Ukraine conflict and trade wars have significantly affected OEM operations, supplier confidence, and consumer purchase decisions in the off-highway equipment industry. While these challenges are expected to delay economic recovery, government investment programs, subsidies, and bilateral trade agreements are expected to initiate a gradual market recovery.

The global scenario is anticipated to push price-sensitive customers to resort to alternative equipment utilization, such as rentals. OEMs that announced plans to launch manufacturing plants in the United States are expanding capacities to sustain growth and trade relations. However, the positive impact on sales is projected in the medium to long term.

• How will bilateral trade agreements and the strengthening of trade between countries such as Brazil-Mexico, Canada-Europe, and India-Europe drive growth, expansion, and collaboration among stakeholders?
• What impact will the evolution of digital solutions, machine control technologies, and real-time access to key machine information across the construction value chain have on improving purchasing confidence among contractors and paving the way for growth?
• Why will digitally connected marketplaces in the construction and mining industries be a key growth driver for construction and mining equipment sales worldwide?