Xiaomi has transitioned from a consumer electronics leader into a serious electric vehicle (EV) manufacturer by extending its Human × Car × Home ecosystem into mobility. Unlike traditional automakers that build vehicles as stand-alone products, Xiaomi integrates the car as a connected hardware node in its broader software and AIoT architecture. Its competitive strength lies in software control, supply chain coordination in China, and tight integration between operating systems, smart devices, and vehicle intelligence. The company committed approximately $14.6 billion over 10 years to build its EV business, establishing a dedicated Beijing manufacturing base with advanced die-casting and high-voltage platform capability. Its first model, the SU7, positioned Xiaomi directly in the premium midsize EV sedan segment, competing on performance, range, and intelligent cockpit experience rather than price alone. In 2025, the company set a 350,000-unit production target and exceeded it by delivering more than 400,000 vehicles, signaling rapid manufacturing ramp-up and strong demand absorption.

• Why is Xiaomi planning to enter the European space in 2027 and mark its first major overseas expansion?
• What impact will its core strategy of scaling volume in China’s competitive EV ecosystem and strengthening its software-defined vehicle capability have on growth?
• How is Xiaomi expanding globally by launching region-specific models tailored to regulatory requirements, consumer preferences, and competitive positioning in each target segment?