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Growth Opportunities in L2+ Hands-off Assisted Driving

Accelerating the Automotive Evolution: Seizing Growth Opportunities with Advanced Driver-Assist Technologies

In the automotive industry, a transition from hierarchical structures to a more collaborative ecosystem is currently underway. This shift is fostering heightened cooperation among technology firms, OEMs, and suppliers, as they collectively pioneer advanced L2+ hands-off driver-assist technologies, continually enhancing comfort and convenience for drivers. This ongoing evolution is fueling fierce competition, with established players continuously integrating advanced driver-assistance systems (ADAS) features into their vehicles, shaping a future where driving is progressively safer, smarter, and more universally accessible.

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Strategic Imperatives Impacting the L2+ Hands-Off Assisted Driving Industry

Competitive Intensity 

Empowering OEMs to increase the value proposition of their vehicles with hands-off assisted driving capability, thus enhancing comfort and convenience for their customers and setting the right stage for automated driving. 

Customer Value Chain Compression

Accelerating the development and deployment of hands-off assisted driving features by incentivizing OEMs to collaborate directly with players across the value chain allowing them access to highly capable hardware and software from technology companies.

Transformative Megatrends

Enabling OEMs to explore the convergence of Connected, Autonomous, Electric, and Shared (CASE) mobility, aiming to achieve returns on investment by the end of the decade, using flexible business models.

Download now to explore the growth opportunities presented by embracing L2+ adoption and leveraging advanced driver-assist technologies.

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