This analysis examines the evolution of servitization among medium- and heavy-duty truck manufacturers. Servitization is transforming the business landscape by shifting manufacturers' focus from selling products to providing value-added services that improve customer connections and operational efficiencies. The transformation allows OEMs to go beyond typical sales cycles by providing full, recurring solutions, such as fleet management, predictive maintenance, telematics, flexible ownership models, and data-driven insights.

• How can OEMs leverage the developments in the Internet of Things, digital connectivity, and shifting customer expectations to generate predictable revenue streams, enhance customer retention, and build resilience?
• How is servitization being driven by megatrends in sustainability, electrification, and the requirement for optimal fleet operations? What growth prospects are emerging from long-term OEM collaborations?
• How will maintenance as a service, usage-based financing, electric vehicle (EV) infrastructure support, and driver training help redefine consumer value propositions and pave the way for growth?