Which Best Practices Drive Transformational Growth in the Electric Car Industry?

OEMs focus on revising electrification strategies to adjust to changing industry conditions

This analysis provides an overview of the electric vehicle (EV) industry based on the latest industry data, an outline of current megatrends, an in-depth examination of future developments, and a breakdown of the main stakeholders in the sector and their performance.

Over 17.7 million units of EVs were sold worldwide in 2024, recording a 25% year-over-year (YoY) growth; Battery electric vehicles accounted for 63% of EV sales, and plug-in hybrid electric vehicles (PHEVs) the remaining 37%. The PHEV share rose by 7% in 2024. EV penetration in the global light-duty vehicle (LDV) segment increased from 17% in 2023 to 20% in 2024. Among regions, Asia-Pacific (APAC) has the highest EV penetration of 23% in the LDV segment. BYD remains the market leader, selling over 4 million units last year, followed by Tesla with 1.78 million units. Charging point installations reached the 5 million mark in 2024, with a ratio of 1 charging connector for 11 EVs.

  • Why are OEMs revising EV strategies and focusing on global segments to achieve growth?
  • How will the introduction of affordable EVs and the uptake of extended-range EVs (EREVs) impact growth?
  • Which futuristic battery chemistries will create new growth prospects, and what is the growth potential of EVs as a virtual power plant?

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