Consumer perceptions and dealership experiences influence the shift in sustainable mobility in electric two-wheelers and their adoption in India. This analysis examines the survey in seven states: Gujarat, Maharashtra, Punjab, Rajasthan, Delhi, Chhattisgarh, and Madhya Pradesh. It covered 232 respondents from four target groups: 105 current owners, 78 potential owners, 37 non-interested target groups, and 14 dealers. Feedback from different target groups focused on performance (range, battery reliability, comfort), ownership factors (cost, brand, after-sales service), and adoption barriers, including charging, the impact of rainy seasons on performance, and willingness to pay.

• How can you optimize growth strategies based on customer perceptions, usage patterns, and challenges in pricing, financing, and insurance?
• What are the key enablers and barriers that influence E2W adoption and growth?
• How can policymakers, OEMs, and dealers leverage growth analytics that will help strengthen customer trust, enhance dealership support, and develop plans to increase the growth of E2Ws in India?