What strategies is your organization implementing to overcome growth barriers in the rapidly evolving Advanced Driver Assistance Systems (ADAS) and autonomous driving space?
In response to complex challenges such as regulatory constraints, semiconductor shortages, and geopolitical instability, original equipment manufacturers (OEMs) and their value chain partners are realigning their product strategies, roadmaps, and launch timelines to adapt. Investments are increasingly being directed towards developing and deploying advanced driving technologies, including hands-off and eyes-off systems, aimed at achieving rapid returns. In the latter half of 2024, several premium OEMs are expected to launch vehicles with eyes-off driving capabilities in key regions such as the US, Japan, China, Korea, and Europe. Meanwhile, renowned brands like General Motors (GM) are planning to extend hands-off driving features to urban roads in North America. Additionally, a few Chinese OEMs have already introduced city assist features, like Navigation on Autopilot, which can later be upgraded to hands-off capabilities through over-the-air updates, highlighting a forward-looking approach in the industry.
- The increased usage of "eyes-off" driving systems is expected to enhance the adoption of LiDAR sensors, leading to a reduction in costs of about $500 per solid-state LiDAR.
- Many OEMs in developed regions are planning to integrate assisted, monitored, or automated parking features, potentially as a feature-on-demand (FoD), into their best-selling vehicles, while also actively investing in expanding robotaxi services across multiple cities.
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Strategic Imperatives Impacting the Global ADAS and Autonomous Driving Segment:
Industry Convergence
Accelerating the integration of connected, autonomous, shared/subscription, and electric (CASE) technologies across automotive platforms to adapt to industry changes and meet consumer demands, ensuring collaborative advancement with OEMs and suppliers.
Transformative Megatrends
Competitive Intensity
Need for technology participants and OEMs to prioritize expanding optional convenience bundles, including Adaptive Cruise Control (ACC), autonomous parking, and L2 and L2+ piloted driving to enhance product differentiation.
How is your organization aligning its strategies to address the key imperatives affecting the global ADAS and autonomous driving segment?
Download now to get an in-depth analysis of ADAS and automated vehicle forecasts, global and regional regulations, industry penetration, notable collaborations, and megatrends influencing the autonomous driving industry.
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