There is a growing demand for petrol-powered two-wheelers (P2Ws) in India to fulfill urban mobility and commuting needs. To effectively address consumer requirements and expectations, it is essential to have a clear understanding of buyer profiles and preferences regarding these vehicles. This analysis aims to capture the voice of the consumer by examining behaviors, inclinations, and decision-making processes among Indian P2W users.

• What are the major delivery services and bike-sharing functionalities that account for a significant portion of the P2W demand in India and pave the way for growth?
• What are the key reasons behind purchase decisions, usage patterns, and overall satisfaction, and how can you optimize your growth strategies based on the same?
• What steps can your team take to better align with shifting consumer needs, foster strong customer loyalty, and achieve significant growth in the Indian P2W sector?