The automotive industry is experiencing a significant transformation, transitioning from conventional to software-defined vehicles. As vehicles develop into intelligent, connected platforms driven by electrification, autonomous driving technologies, and digital services, traditional OEMs are confronted with increasing complexity in design, integration, and delivery, leading to substantial financial expenditures. In this scenario, Tier 0.5 suppliers are emerging as crucial enablers, effectively bridging the gap between Tier I component suppliers and OEMs by providing comprehensive and integrated vehicle platforms that combine hardware, embedded software, and system-level intelligence based on driving behavior.

• How can you capitalize on the architectural flexibility and rapid time-to-market provided by Tier 0.5 suppliers and take the necessary steps to stay competitive in the automotive value chain?
• What impact will lifecycle-based revenue models focusing on over-the-air updates, feature-on-demand services, and platform business strategies have on future growth potential?
• How can OEMs concentrate on brand development, user experience, and digital ecosystems while managing the intricacies of integrated vehicle development?