In-vehicle payments (IVPs) for passenger vehicles are shifting into a new era, transforming the driving experience by enabling financial transactions from the driver’s seat. This analysis examines how automakers, platform providers, and payment service enablers are reshaping the driving experience, offering seamless, secure, and personalized payment journeys for vehicle occupants. With a growing emphasis on monetizing vehicle data, IVP solutions are expanding beyond traditional use cases, like refueling, electric vehicle charging, and parking, to include toll payments, in-car subscriptions, eCommerce purchases, vehicle maintenance, insurance, food orders, and other vehicle-to-everything (V2X) payments.

• How will the rise of super apps, advancements in secure payments, in-car entertainment innovations, and the application of AI-driven services for enhanced customer engagement drive growth?
• How can your team optimize growth strategies based on evolving industry dynamics?
• What impact will revenue potential, technology adoption, and regional megatrends have on the growth curve of IVP solutions in North America and Europe?