India's E2W landscape is expanding quickly due to rising petrol prices, government incentives, and growing environmental concerns. To effectively target customers and meet their needs, OEMs and marketers should understand the buyer profiles of electric two-wheelers. This analysis examines the Voice of the Consumer by looking at the traits, inclinations, and buying patterns of Indian electric two-wheeler customers. It also uses qualitative and quantitative methods to identify different buyer segments according to psychographics, demographics, and reasons for buying.

• How are factors like price sensitivity, persistent worries about product reliability, charging infrastructure, and range impacting purchase decisions and the growth potential of E2Ws?
• How can manufacturers adjust their distribution, product development, and marketing plans in response to changing customer demands to achieve growth?
• What are the significant growth strategies that can help OEMs better position their electric two-wheeler offers and take advantage of the rising demand for sustainable mobility solutions?