In the evolving landscape of aftermarket brake linings in India, mechanics are emerging as key pivotal influencers in the repair and replacement process. This analysis captures the viewpoints of mechanics across 12 states and 16 cities in India. While multiple stakeholders, including vehicle owners, drivers, retailers, dealers, and drum-cutters, are involved in the aftermarket brake lining repair ecosystem, mechanics remain the key decision-makers in determining the choice of aftermarket brake lining installation. It captures the dominant role played by mechanics in brand selection and installation decisions. This analysis outlines the frequency and type of brake lining replacements as well as the workload and related work experience of mechanics.

• How can you optimize growth strategies based on brand preferences and the actual usage of brake lining brands across vehicle segments such as trucks, trailers, and buses?
• Which growth prospect can your team uncover by examining brand usage patterns and significant factors influencing mechanics' preferences in India's aftermarket brake lining space?
• How do criteria like product performance, longevity, brand equity, and ease of availability influence the choices of brake lining brands?