This analysis assesses the automotive industry in 5 main regions: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. It covers passenger vehicles (PVs) and pickup trucks. Pickups are the most used and popular commercial vehicles (CVs) across different geographies and industries, including agriculture, in the region. Indonesia, Malaysia, Thailand, and Vietnam are the primary automotive production hubs in the region. The region is home to assembly plants from foreign and domestic OEMs, including Perodua and Proton from Malaysia and VinFast from Vietnam.

• How will the improvement of ASEAN’s gross domestic product (GDP), urbanization, road infrastructure, and living standards accelerate PV sales and ownership? 
  
• What is the size of different regional segments, and how is each segment poised to grow amidst rapid transformations?
  
• Which industry megatrends should your team consider while evaluating future growth potential and optimizing growth strategies?