The Global Trucking Industry Is Evolving—Here’s How to Stay Ahead
The global truck and light commercial vehicle (LCV) industry is entering one of its most volatile decades yet. Demand across North America, Europe, and China dipped in 2024, hit by oversupply, high interest rates, and geopolitical tensions. But the story isn’t uniform: India, Association of Southeast Asian Nations (ASEAN), and Latin America are positioned to sustain strong growth, driven by infrastructure investment and urban logistics.
- In the short term, alternative fuels like biofuels, renewable diesel, and RNG are stepping into the spotlight as viable bridge solutions.
- Meanwhile, disruptors are rewriting the rules: startups and tech firms are deploying AI-driven freight brokerage, predictive telematics, and digital platforms that are challenging incumbents to evolve—or risk being left behind.
Our latest Growth Perspective doesn’t just explain where the industry is today, it highlights where the next wave of growth will emerge, who is best positioned to capture it, and the strategies needed to compete in 2026 and beyond.
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Geopolitical Chaos
Counter-tariffs and shifting trade policies are disrupting freight flows and raising raw material costs. Truck OEMs and logistics operators are forced to reconfigure cross-border supply chains, diversify sourcing, and optimize regional hubs to minimize cost shocks and service delays.
Internal Challenges
The commercial vehicle industry is grappling with challenges like outdated fleets and resistance to change from legacy players. However, tech-savvy startups are capitalizing on these gaps, bringing fresh ideas and advanced technologies to disrupt traditional operations and drive revenue growth.Disruptive Technologies
New entrants are deploying AI-enabled freight brokerage, predictive telematics, and autonomous-ready solutions. Legacy fleet operators and truck OEMs that adopt or partner with these disruptors will unlock efficiency gains, optimize utilization, and defend against margin erosion
How will your organization ride the wave of transformation in the trucking industry?
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