This Frost & Sullivan analysis presents the findings of a comprehensive survey conducted to understand consumer behavior in the procurement and usage of light-duty commercial vehicles (LCVs) in India. With the Indian logistics and transportation sector undergoing rapid transformation, LCVs play a critical role in last-mile connectivity, intra-city logistics, and rural-urban goods movement. Understanding customer behavior, motivations, and preferences in this segment is essential for manufacturers, policymakers, and fleet operators. This analysis draws insights from a diverse pool of vehicle owners, fleet operators, and driver-owners across major Indian states. It captures customer expectations, key decision-making criteria, and post-purchase satisfaction related to LCVs.

•    How can you enhance your growth strategies based on parameters like the total cost of ownership (TCO), vehicle reliability, brand perception, fuel efficiency, after-sales service, financing options, and payload capacity?
•    How are regional variations in consumer preferences and the impact of digital financing tools & app-based fleet management on younger, tech-savvy buyers creating new growth avenues?
•    What are the actionable recommendations for original equipment manufacturers (OEMs), financiers, and policymakers to cater to a dynamic and value-conscious customer base in the Indian LCV landscape?