Connected Services in the Asia-Pacific (APAC): What Are the Growth Strategies of Automotive OEMs?
Personalization, monetization, and data intelligence will shape the future of the connected automotive ecosystem
This analysis explores the various connected services offered by APAC-based automakers in North America and Europe. These connected services have been categorized into 7 sub-segments: infotainment and navigation, maintenance, safety and security, remote services, convenience, EV-specific services, and data monetization and function-on-demand (FoD). The findings highlight growth opportunities for automakers and service providers in the connected services industry. The analysis also identifies the main growth drivers and restraints affecting connected services. It also analyzes connected service offerings for each OEM, focusing on companies such as Hyundai, Kia, Genesis, BYD, Xpeng, Nio, Toyota, Nissan, and Honda.
- How can OEMs strategically invest in software-defined vehicle platforms that enable faster feature deployment and continuous service enhancements?
- Which growth avenues are leading to the expansion of EV-specific offerings, including battery health monitoring, smart charging, and route optimization?
- What are the key growth opportunities that allow APAC OEMs to diversify their offerings, localize services for regional segments, and enhance the premium quality of their in-vehicle digital experiences?