China’s rapidly evolving connected car industry consistently adapts to shifting consumer preferences, driven by the adoption of emerging use cases that shape the "new normal" across diverse customer segments. This analysis reveals how car owners and buyers in China utilize in-car connectivity solutions, on-demand features, over-the-air software updates, integrated payment options, and other connected services. Based on its findings, the analysis also examines consumer payment behaviors and their willingness to pay for different services. It further segments respondents by vehicle type, including passenger cars, premium models, and new energy vehicles, to provide a detailed view of feature popularity, interest levels, and priority needs within each category.

• Which key decision-makers and influencers are involved in connected car purchases and usage in China, and how do they influence future growth potential?
• How can your team leverage actionable analytics and capitalize on emerging growth opportunities?
• What best practices should OEMs and service providers adopt to gain a competitive advantage and grow?