The United States' rapidly evolving connected car space consistently adapts to shifting consumer preferences, driven by the adoption of emerging use cases that shape the new normal across diverse customer segments. Frost & Sullivan’s Voice of Customer: In-Car Services and Features, Passenger Vehicles, United States, 2024 analysis reveals how car owners and buyers in the United States utilize in-car connectivity solutions, on-demand features, over-the-air software updates, integrated payment options, and other connected services. Based on its findings, the analysis also examines consumer payment behaviors and their willingness to pay for different services.

• What are the various types of respondents based on vehicle segments like passenger cars, premium models, and new energy vehicles?
• How can you optimize growth strategies based on a detailed view of feature popularity, interest levels, and priority needs?
• What are the actionable analytics that can help OEMs and service providers capitalize on emerging opportunities and assess connected car purchases and usage in the United States?