This Frost & Sullivan analysis examines how Indian passenger vehicle owners engage with multi-channel eCommerce for automotive spare parts across both online and offline touchpoints. The analysis profiles buyers by mapping their spending levels and category preferences and examining the frequency and context of online purchases over the past 3 years. It identifies the critical pain points in online journeys, including delivery reliability, return and warranty issues, and gaps in fitment information. In contrast, key strengths of offline channels—after-sales support, product inspection, and assurance of genuine parts—are highlighted.

• How can you evaluate consumer satisfaction with leading eCommerce platforms and the drivers behind high ratings, including assortment breadth, availability of OEM and quality-tested parts, competitive pricing, and service experience?
• Which actionable analytics can help manufacturers, platforms, and channel partners achieve growth, refine multi-channel models, and build consumer trust?
• What are the significant factors driving sustainable growth in India’s automotive aftermarket eCommerce landscape?