The OEM connected services space is entering a high-growth transformation phase, driven by the convergence of software-defined vehicles, digital ecosystems, and data-driven business models. Automakers are redefining their value proposition by shifting from traditional product-centric approaches to service-oriented strategies within the OEM connected car market and the broader connected car space.

A key structural shift in the OEM connected services space is the transition toward recurring revenue models, enabled by subscription services, feature-on-demand (FoD), and integrated digital platforms. This evolution is positioning connected services as a core revenue engine, supported by continuous software updates, real-time data insights, and personalized in-vehicle experiences. As a result, the automotive OEM telematics landscape is increasingly aligned with long-term customer lifecycle monetization rather than one-time vehicle sales.

• Why are leading OEMs across North America and Europe actively investing in advanced connectivity solutions, including AI-driven platforms, cloud-based ecosystems, and over-the-air (OTA) capabilities?
• What impact will the growing demand for EV-specific services such as battery health monitoring, smart charging, and route optimization have on the rise of electric vehicles and the growth of OEM connected services?
• Which transformations are enabling OEMs to unlock new revenue streams, strengthen customer relationships, establish long-term competitive advantages, and uncover new growth hubs?