This analysis assesses the automotive industry in five main ASEAN segments: Indonesia, Malaysia, the Philippines, Thailand, and Vietnam. The analysis covers passenger vehicles (PVs) and pickup trucks. Pickups are the most used and popular commercial vehicles (CVs) across different geographies and industries, including agriculture, in the region.

Indonesia, Malaysia, Thailand, and Vietnam are the primary automotive production hubs in the ASEAN region, which is home to assembly plants from foreign and domestic OEMs, including Perodua and Proton from Malaysia and VinFast from Vietnam. As a robust emerging region, ASEAN’s GDP, urbanization, road infrastructure, and living standards continue to improve rapidly, accelerating PV sales and ownership.

• How can growth challenges like weakening consumer confidence, economic slowdowns across several markets, and rising interest rates be addressed?
• What is the sales volume of PVs and pickup trucks in the five major ASEAN regions?
• Which key industry megatrends are transforming the growth trajectory of the ASEAN automotive industry?