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Capturing Customer Perspectives: Strategic Imperatives and Growth Opportunities from India’s Commercial Vehicle Industry

What’s Driving the CV Industry in India Today?

India’s commercial vehicles (CV) sector is expanding, but fleet operators are still underserved when it comes to tire health, reconditioning, remanufacturing, and diverse service facilities.

Recognizing this gap, Frost & Sullivan’s two new Voice of the Consumer studies capture the preferences of over 750 ecosystem stakeholders to reveal:

  • Best practices from fleet operators, mechanics, tire companies, and reconditioners
  • Strategies to combat hinderances like cost, downtime, and lack of credit; turning constraints into growth opportunities
  • Areas where tire and remanufacturing business models are falling short — and how to fix them

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What We Discovered During these Surveys:

CV Remanufacturing – Growth Highlights

  • 92% of truck owners and 86% of bus operators prefer reconditioning due to faster turnaround and flexible spare-part sourcing.
  • 95% of bus fleet operators are willing to pay a 10% premium for remanufacturing if warranty and credit are included.
  • 80%+ of CV owners have never used remanufacturing services largely due to lack of awareness and access.

Tire Services Study – Growth Highlights

  • Tire pressure, puncture, and tread depth are the only widely offered services, while others like alignment and shoulder corrections are underserved.
  • No single outlet in India currently offers complete tire care, opening the door for one-stop service innovation.
  • Fleet spend on tire maintenance ranges ₹7,000–₹10,000 annually, with large operators spending more due to high usage.
Are you prepared to act on these growth opportunities stemming from customer needs — or will your competitors beat you to them?

Who Are These Growth Analyses For?

For over six decades, we’ve helped automotive innovators and ecosystem players navigate complexity, identify growth opportunities, and stay ahead of industry transformations. Our Growth Analyses deliver:

      • OEMs looking to tailor their remanufacturing or tire service offerings

      • Dealership networks and reconditioners aiming to close growth gaps

      • Tire service providers ready to become full-stack strategic allies to fleets

      • Strategy and growth leaders seeking real fleet-owner insight

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A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.

Upon completing the dialog session, you will receive a $1,000 honorarium* as a token of our appreciation, which can be used towards the purchase of our products and services on store.frost.com.

*$1,000 honorarium is subject to eligibility

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