Unlock Unrivaled Consumer Insights on India’s Two-Wheeler Market
High petrol prices, unpredictable consumer patterns, and an electric two-wheeler (e2W) ecosystem struggling to achieve widespread adoption—not everyone can succeed in India’s uncertain two-wheeler (2W) market. However, rapid growth is attainable with the right strategy for two major segments:
-
Petrol Two-Wheelers (P2Ws): Despite the rise of EVs, petrol-powered 2Ws remain critical for urban mobility. Understanding buyer preferences is key to staying ahead of shifting demand.
-
Electric Two-Wheelers: India’s e2W market is booming—driven by government incentives, cost savings, and environmental awareness. OEMs and marketers will need to strategically target customers.
Gain Access to:
-
Customer preference analyses across the entire buying journey—from decision-making to post-purchase experience.
-
Behavioral insights by city, segment, and psychographic profile.
-
Market-ready strategies for OEMs, dealers, and market players to dominate the Indian 2W space.
Download Sample
Frost & Sullivan’s ‘Voice of Consumer’ Analyses Can Bolster Your Growth Strategy
Instead of relying on outdated assumptions, we go directly to the source—the consumers—to bring you the most relevant, real-time insights to succeed in India’s 2W landscape:
We Talk to the Right People:
-
Direct in-person interviews with riders using computer-aided personal interview (CAPI) technology.
-
Consumer segments include delivery riders, bike taxi users, and urban commuters—the core of India’s 2W market.
We Deliver Insights That Matter. Here a Glimpse:
Analysis:
Buyers prioritize low running and maintenance costs and smooth, quiet rides over just vehicle price.
Strategic imperative:
OEMs can implement affordable pricing models and smart financing options (low-interest EMIs, fintech partnerships) to attract more buyers.
Analysis:
Word-of-mouth recommendations and direct showroom visits remain critical in final purchase decisions.
Strategic imperative:
Dealers should expand financing options, offer
EMI plans, and enhance aftersales support to secure brand loyalty.
Sign up for a complimentary Growth Pipeline Dialog™
A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.
Upon completing the dialog session, you will receive a $1,000 honorarium* as a token of our appreciation, which can be used towards the purchase of our products and services on store.frost.com.
*$1,000 honorarium is subject to eligibility
