Voice of the Enterprise Security Customer: What Are the Key Highlights and Growth Opportunities?
A look at cybersecurity industry growth megatrends, priorities, and the future
This analysis presents findings based on responses from 2,100 senior cybersecurity decision-makers across regions, firm sizes, and industries. The analysis explores generative AI products under consideration by organizations spanning the global economy, current cybersecurity investment priorities, budgetary changes since 2024, and how organizations evaluate cybersecurity vendors, among other topics. Additionally, the analysis covers the top cybersecurity concerns facing organizations today, such as data exfiltration and customer churn, and the specific steps that organizations have taken to manage such concerns. Indeed, the analysis suggests that boards and executive leadership play an increasingly visible role in purchasing decisions, signaling the elevation of cybersecurity from an IT function to an enterprise risk and resilience priority.
Overall, the findings depict a landscape that seeks out increasingly AI-dependent cybersecurity tools and services in order to keep pace with a dynamic threat landscape and maintain human oversight of the incident detection and response process. Respondents want tools that enable analysts to do more with less as decision-makers determine how best to insulate their proprietary information against malicious actors, geopolitical threats, and unknown risks lurking over the horizon.
- How can decision-makers gain informed perspectives and be empowered to make better choices?
- In what ways can companies protect their assets in an increasingly threat-prone environment and achieve growth?
- Which opportunities can help address major growth challenges and top cybersecurity concerns that organizations face?