Frost Radar – Is Your Team Leveraging the New-Age Account-Based Marketing Platforms?
A benchmarking system to spark companies to action—innovation that fuels new deal flow and growth pipelines
Overview
The Frost Radar™ on account-based marketing (ABM) platforms analyzes providers that offer technology platforms, tools, and services created to streamline and optimize the execution of ABM strategies.
ABM is a strategic approach in which a business targets its marketing efforts on a specific set of high-value accounts through personalized engagement.
Some functionalities of ABM platforms include account identification and management, content personalization, multichannel campaign management, engagement and measurement, and collaboration and integration.
What best practices should your team implement to achieve exponential growth in this industry?
Are your teams optimizing your growth strategies to align with emerging megatrends?
What growth opportunities will help your company benchmark its global position and grow?
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