Frost Radar – How Can You Gain a Competitive Edge in the Voice of Customer Analytics Industry?

A benchmarking system to spark companies to action—innovation that fuels new deal flow and growth pipelines

Overview

Businesses receive massive amounts of customer feedback every day, obtained through eCommerce platforms, customer support calls, emails, social media platforms, bots, and chats. This presents companies with an opportunity to garner customer data that they can use to enhance market intelligence.

Voice of customer (VoC) refers to the practice of collecting, analyzing, and distributing customer feedback to improve a product, solution, or service. With accurate VoC data analytics, businesses can enhance customer experience (CX), satisfy unmet needs in the marketplace, and differentiate themselves from competitors.

  • How can you leverage technologies such as sentiment analysis, which uses natural language processing (NLP), machine learning, text analysis, and computational linguistics to decode VoC?
  • How can your team optimize your growth strategies based on the top providers that have demonstrated high growth potential, best practices, competitive intensity, customer value, and partner potential?
  • How can your company benefit from emerging growth opportunities?

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