Overview

To deliver excellent customer experience (CX), organizations require a single view of customers across all touchpoints, which they can achieve through customer relationship management (CRM) solutions. Businesses aim to capture and leverage the wealth of available customer data to have profitable, productive, value-rich, experience-enhancing, and loyalty-building interactions with their customers and apply them in their marketing and sales initiatives.

• Why will AI-driven CRM systems capture more customer actions to maximize business value and propel the growth of the CRM space?
• Which notable megatrends, industry growth drivers, and best practices will help your team thrive amidst transformation?
• With CRM applications set to become deeply integrated with adjacent marketing, sales, planning, and management solutions as well as with digital channels to provide a unified customer and user experience, how can you adapt your growth strategies accordingly?

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