What Opportunities Does the Electrophysiology Lab Devices Industry Present for Growth?
New age technologies and AI are driving transformational growth
Overview
The indications for catheter-based structural and electrophysiological procedures have recently expanded to more complex scenarios, in which an accurate definition of the variable individual cardiac anatomy is key to obtaining optimal results. Intracardiac echocardiography (ICE) is a unique imaging modality able to provide high-resolution real-time visualization of cardiac structures, continuous monitoring of catheter location within the heart, and early recognition of procedural complications, such as pericardial effusion or thrombus formation. The use of advanced navigation technologies and sensors will be the industry focus in the next 2-3 years.
The cost argument comes back into play going right back into the business of EP and the ASCs are a fitting example. The challenge is the need to understand how to generate value, and how to be cost-effective while providing the best care for patients. There is an interesting cultural divergence with PFA, the US-based approach is continuing to use ICE along with high-density mapping and add PFA. This is counteracted in Europe, with low ICE, and higher preference for fluoroscopy.
ICE in this first generation of PFA, really helps visualize catheter contact, some EP clinicians however have the argument that with fluoroscopy they can visualize catheter changes, deformations, etc., hence claiming they too have good contact. However, many US counterparts believe that the use of fluoroscopy has no major credits apart from the bottom line on procedure costs, hence being economical. In Latin America, hindrances have been due to recent technologies being expensive and having to deal with new challenges as well.
How can the integration of advanced navigation technologies and sensors accelerate the growth of catheter-based procedures in the coming years?
What growth opportunities exist for ambulatory surgery centers (ASCs) in the evolving electrophysiology (EP) landscape?
What strategies can be implemented to overcome the barriers of expensive technologies in regions like Latin America?
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