Frost Radar – What Are the Top Companies Transforming Supply-Side Platforms?
A benchmarking system to spark companies to action—innovation that fuels new deal flow and growth pipelines
Overview
The Frost Radar™ for the supply-side platform (SSP) industry analyzes software solutions that allow publishers to effectively manage, sell, and optimize their advertising inventories through a set of programmatic tools. These programmatic platforms are part of the broader digital advertising supply chain and provide the sell-side (i.e., publishers, media owners, and app developers) with all the necessary technology to facilitate the monetization of their advertising space and maximize yield safely and competently.
- What are the key industry megatrends impacting the growth curve of the SSP landscape?
- What are the top 10 leading SSP companies based on qualitative and quantitative factors, and how can you gain a competitive edge over them with emerging growth opportunities?
- How can you transform your company by analyzing the competitive profiles of each company on this Frost Radar™ and optimizing your growth strategies?
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