European UCaaS: Which Growth Opportunities Will Pave the Way for Transformation?
Enhanced business value will drive continued unified communications as a service (UCaaS) adoption
Overview
Macroeconomic, social and political megatrends have considerably impacted the European UCaaS industry since early 2020. The COVID-19 pandemic triggered a massive shift to remote and hybrid work, disrupted supply chains and business models in many industries, and highlighted the need for digital transformation. These events catalyzed significant adoption of cloud meetings, team messaging and calling as well as desktop and mobile soft clients that comprise UCaaS solutions.
Many economies remain affected by the Russo-Ukrainian war which contributed to increased consumer and business anxiety and slow economic recovery. Conditions are further impacted by increased unrest in the Middle East, longer sales cycles, reduced deal sizes, and an overall higher caution in technology investment decision-making. Looming tariff hikes in the US and the struggling economy in China may also affect the resources customers worldwide have available for technology investments in the near term.
How is your company leveraging the ongoing shift to remote and hybrid work to accelerate growth in the UCaaS industry?
What strategies is your company implementing to adapt to the increased adoption of cloud meetings, team messaging, and calling solutions in UCaaS to achieve growth?
How do you capitalize on vertical, line-of-business, and role-specific solutions that hesitant customers require to drive growth in the UCaaS industry?
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