What Are the Groundbreaking Advances in the Webinars and Virtual Events Landscape?
Focus on AI, engagement, and access will reshape the industry beyond the boom
Overview
After experiencing a significant post-Covid slump, the webinars and virtual events industry returned to moderate growth in 2024. Growing at 4.8% over the previous year, revenue in 2024 is estimated to reach $1.45 billion.
As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their solutions portfolio and strategies to address new opportunities. To accommodate significant industry shifts, web events are becoming more intelligent, data-driven, engaging, and accessible. The pace of structural changes impacting the webinars and virtual events industry—from the rise in hybrid events to an explosion in AI capabilities—is accelerating.
How can AI-driven technology transformation help your company achieve sustained growth in the virtual events industry?
What best practices are you adopting to capitalize on the growing demand for hybrid events?
How can leveraging advanced analytics, extending reach, and focusing on sustainability create new growth opportunities in the virtual events industry?
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