"> Marketing Impact Webinar


Matthew Royse
Digital Marketing Director
Freudenberg IT LP
MODERATOR



Bernie Borges
Co-founder &
Chief Marketing Officer  

Vengreso



Matt Davison
Director, Global Marketing &
Brand Strategy

Lenovo



Lauren Kane
Senior Manager,
Content Strategy

Penn Mutual

This trio of terms is popular in today’s rapidly changing marketing universe, but creating and delivering a consistent, customized message across the customer lifecycle is no easy task. Join this webinar to learn how to develop a unified message prospects want to hear, which increases engagement and grows revenue.

Our esteemed panel will be discussing:

  • The importance of creating customer personas
  • Best practices for creating and managing content across all channels
  • Addressing the challenges marketers face across Paid, Earned
        and Owned media
  • Avoiding pitfalls: How sales and marketing can work in harmony

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