How Can Your Team Lead in the Ecosystem Activity for Automotive Data Monetization?
OEMs and solution providers are developing new concepts and approaches to re-invent the vehicle data monetization industry
Overview
In a competitive, yet fragmented industry for vehicle data, partnerships with third parties can be the difference between a successful or failed strategy for OEMs.
Inflated expectations linked to the value of vehicle data that marked the peak hype years for data monetization are well behind the automotive industry. Now, OEMs are busy creating data platforms and access points that they own and operate while weighing up partnerships with vehicle data marketplace, API providers, and industry associations.
How can OEMs leverage partnerships with data marketplace providers, API services, and industry associations to accelerate their growth?
What are the key growth drivers for OEMs focusing on data privacy and innovation?
How can European and North American OEMs transform their data utilization strategies to achieve growth?
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