it-sa Expo and Congress – Europe's leading trade fair for IT security

Jarad Carleton, Growth Expert, Frost & Sullivan, is attending the it-sa 2026 Expo and Congress, the largest security conference in Europe. It is set to happen in Nuremberg, Germany, from 27th to 29th October 2026 and will focus on major megatrends & innovations in the IT security industry.

Frost & Sullivan Launches New Industry-tuned AI Brand Equity and Market Presence Advisory Service Powered by Optivara

Frost & Sullivan today announced the launch of its AI Brand Equity and Market Presence service, powered by Optivara. This service enables companies to understand how they appear across AI answer engines, how they compare to competitors, their competitive placement by funnel stage, and whether AI-generated market narratives reflect the position they have worked to build.

The service combines Optivara’s AI industry-tuned market presence platform with Frost & Sullivan’s industry expertise, analyst insights, and subject-matter expert validation. Clients receive a market presence benchmark, a competitive peer map, an AI-answer narrative review, a source diagnosis, and a detailed SWOT analysis. From that, an actionable roadmap to better control AI brand dynamics and drive demand is developed and implemented.

Digital Identity: Benchmarking the Innovators Shaping Digital Trust Ecosystems

Digital identity is becoming a strategic enabler of secure digital services and cross-sector collaboration. As investments in identity technologies accelerate, organizations need greater clarity on industry direction, innovation priorities, and technology providers. Explore the trends, growth opportunities, and competitive insights shaping the future of digital identity.

Compliance Automation: How AI, Continuous Compliance, and Unified Governance Are Reshaping Enterprise Risk Management

Compliance automation is becoming a strategic driver of business resilience, customer trust, and operational agility. As regulatory complexity and AI adoption accelerate, organizations are investing in intelligent compliance platforms that deliver continuous assurance, streamline governance, and enable faster, risk-informed decision-making. Understanding the key market trends, growth opportunities, and leading innovators is essential for building a future-ready compliance strategy.

How Integrated Command Environments Are Transforming Operational Decision-making and Resilience

Organizations are operating in an environment defined by cyber threats, physical security incidents, infrastructure disruptions, and geopolitical uncertainty can have immediate operational consequences. As security and operational risks become interconnected, the global command and control landscape is projected to grow from $13.96 billion in 2025 to $23.94 billion by 2030. Growth is being driven by demand for integrated security operations, AI-enabled decision intelligence, and resilient command environments.