Adapting Content Strategies and Digital Infrastructure in the Age of AI
Today, legacy content models are undergoing a rapid transformation, with time-tested content formats giving way to more agile, AI-first, and immersive experiences. This is necessitating infrastructure upgrades, large-scale personalization, and workflow automation across digital workplaces of the future.
What’s Driving This Transformation?
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Generative AI (GenAI): It is enabling hyper-personalized, on-demand content creation, audience targeting, and programmatic advertising.
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Extended reality (XR): It is bringing to life immersive experiences that blur the lines between physical and virtual environments.
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Digitized content security: Robust anti-piracy strategies and automation are becoming more critical to safeguard intellectual property.
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Content delivery networks (CDNs): They are evolving to better accommodate edge storage, real-time processing, cloud-based security, and subscription bundling.
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Uncovering the Impact of AI on Digital Content Services
- Text: Generating text/code, converting test to markup languages, building apps from sketch prototypes, and summarizing transcripts.
- Images: Creating new ads and media images, modifying existing images, creating blueprints and construction models, and visualizing prototype products.
- Audio: Synthesizing new voices, generating text-to-speech output, and creating music/audio effects/audiobooks.
- Video: Editing and altering existing videos, generating visual content from text outputs, combining videos with 3D models, and summarizing videos from metadata/user interest.
- 3D, Games, Virtual Environments, and Avatars: Developing 3D building models, creating immersive metaverse environments, synthesizing avatars for chatbots and social media, and advancing digital twins.
Insights You'll Gain from this Guide:
Strategic Imperatives
Industry challenges that customers, technology providers, and content creators need to address:
- Disruptive Technologies: Implementing ethical AI frameworks
- Internal Challenges: Combating piracy, deepfakes, and CDN leeching
- Innovative Business Models: Tackling subscription fatigue and customer churn
Companies to Action
Growth and innovation leaders, top providers, end-to-end solutions, and best practices in:
- Supply side platforms
- Digital advertising
- AI-powered content creation
- Programmatic advertising
- Immersive technologies and XR devices
Growth Opportunities
Capitalizing on new avenues for competitive differentiation in digital content services and solutions:
- AI-powered content creation and personalization
- New advertising formats and audience targeting initiatives
- Leveraging XR and immersive tech to enhance CX
- Automation in digital rights management
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