--- title: Unlocking UCC Growth with AI and Platform Thinking description: Do you have the tools to map customer investment priorities against evolving UCC needs? image: https://go.frost.com/hubfs/Images/2025/ICT/TGP/UCC%20Transformation/D01_Unified%20Communications-UCC%20Transformation_092625_800x400_VJ_HK.jpg --- ![Unlocking UCC Growth with AI and Platform Thinking](https://go.frost.com/hs-fs/hubfs/Images/2025/ICT/TGP/UCC%20Transformation/R01_Unified%20Communications-UCC%20Transformation_092625_VJ_HK2.jpg?width=2000&height=400&name=R01_Unified%20Communications-UCC%20Transformation_092625_VJ_HK2.jpg "Unlocking UCC Growth with AI and Platform Thinking") Though calling, messaging, meeting, and team collaboration services form the backbone of modern work, customer needs across various verticals and business functions are very different. Moreover, forward-thinking organizations are making their UCC (unified communications and collaboration) decisions not by the number of features offered by a provider, but based on the: - **Simplicity** of integration - **Consistency** of user experience (UX) - **Reliability** of outcomes - Proven **ROI benefits**  Against this backdrop, tomorrow’s competitive edge will come from better understanding what enterprise customers struggle with today and where they plan to invest in the future. Providers that listen closely to these perspectives will find themselves better positioned to capture long-term customer loyalty and trust. Do you have the tools to map customer investment priorities against evolving UCC? What You'll Find Inside: Actionable intelligence and exclusive analytics on: - **10 forces revolutionizing UCC**: hyper personalized UX, privacy and security, sustainability, AI orchestration, integrated workspaces, usage-based pricing models, composable solutions, verticalized offerings, experience-led workspaces, and edge for hybrid workloads.* * - **Top growth opportunities**: role-based features, predictive analytics, programable communications, privacy-by-design, localization and data sovereignty strategies, and premium compliance services. - **Best practices** from companies to action like **Microsoft**, **Atlassian**, **Slack**, **Tata Communications**, **Cisco**, **Alcatel-Lucent Enterprise**, and more! ### Download Transformational Growth Perspectives What Enterprise Customers Want Most from UCC? Frost & Sullivan's voice of customer analysis finds that IT decision-makers (ITDMs) across industries have voiced the following priorities across meetings, collaboration, calling, and managed UCC services: Cloud Meetings and Team Collaboration Business Calling and Telephony Managed Services - **Unified experiences**  **82%** of enterprises prefer single stack UCaaS (unified communications as a service) that consolidates meetings, messaging, file sharing, and other features into one platform.   - **AI for outcomes, not just features**  Decision-makers view AI and automation less as add-ons and more as **must-have capabilities** that facilitate hybrid work.    - **Migration to flexible cloud-first models**  **34%** of organizations are planning to shift to more **cloud-centric telephony**.  - **Mobile communications**  Nearly **50%** of organizations rely on mobile phones as primary devices, pushing providers to prioritize **app-based calling**, **mobile-first UCaaS**, and **browser-based access**.  - **Rising demand for complexity management**  As enterprises juggle hybrid telephony, multiple endpoints, and cross-platform integrations, more than **60%** will turn to managed services to reduce IT burdens.  - **Verticalized UCC services**  Organizations increasingly want providers who can **tailor communications environments** to industry-specific workflows, signaling a major opportunity for vendors to deliver differentiated value.    For detailed analysis spanning different aspects of the UCC ecosystem, access individual analysis here: ![Unified Communications](https://go.frost.com/hs-fs/hubfs/Images/2025/ICT/TGP/UCC%20Transformation/Unified%20Communications.jpeg?width=2000&name=Unified%20Communications.jpeg) ### Top 10 Strategic Imperatives in Unified Communications and Collaboration, 2025 The Top Transformations Impacting Future Growth Potential [ Click Here ](https://store.frost.com/top-10-strategic-imperatives-in-unified-communications-and-collaboration-2025.html?utm_source=hs_email&utm_medium=email&utm_term=GL_BN_TGP_ICT_UCCTransformation_RD1_Oct25&utm_campaign=ICT05_TG09_UCCTransformation_Oct25) ![Cloud Meeting and Team Collaboration](https://go.frost.com/hs-fs/hubfs/Images/2025/ICT/TGP/UCC%20Transformation/Cloud%20Meeting%20and%20Team%20Collaboration.jpeg?width=2000&name=Cloud%20Meeting%20and%20Team%20Collaboration.jpeg) ### Global Cloud Meeting and Team Collaboration Market, Forecast to 2029 AI Emerges as the Catalyst for Renewed Growth in a Mature Market [ Click Here ](https://store.frost.com/global-cloud-meeting-and-team-collaboration-market-forecast-to-2029.html?utm_source=hs_email&utm_medium=email&utm_term=GL_BN_TGP_ICT_UCCTransformation_RD1_Oct25&utm_campaign=ICT05_TG09_UCCTransformation_Oct25) ![Business Calling, Connectivity Models, Hybrid Communications](https://go.frost.com/hs-fs/hubfs/Images/2025/ICT/TGP/UCC%20Transformation/Business%20Calling%2c%20Connectivity%20Models%2c%20Hybrid%20Communications.jpeg?width=2000&height=1120&name=Business%20Calling%2c%20Connectivity%20Models%2c%20Hybrid%20Communications.jpeg) ### Business Calling Market: Demand for Diverse Deployment and Connectivity Models Reigns Hybrid Communications Environments Present Significant Challenges and Opportunities to Technology Solutions and Services Providers [ Click Here ](https://store.frost.com/business-calling-market-demand-for-diverse-deployment-and-connectivity-models-reigns.html?utm_source=hs_email&utm_medium=email&utm_term=GL_BN_TGP_ICT_UCCTransformation_RD1_Oct25&utm_campaign=ICT05_TG09_UCCTransformation_Oct25) ![Global Desktop, VoWLAN and DECT Phones-1](https://go.frost.com/hs-fs/hubfs/Images/2025/ICT/TGP/UCC%20Transformation/Global%20Desktop%2c%20VoWLAN%20and%20DECT%20Phones-1.jpeg?width=2000&height=1120&name=Global%20Desktop%2c%20VoWLAN%20and%20DECT%20Phones-1.jpeg) ### Global Desktop, VoWLAN and DECT Phones Mobility is Key to Growth Opportunities [ Click Here ](https://store.frost.com/global-desktop-vowlan-and-dect-phones.html?utm_source=hs_email&utm_medium=email&utm_term=GL_BN_TGP_ICT_UCCTransformation_RD1_Oct25&utm_campaign=ICT05_TG09_UCCTransformation_Oct25) ### Sign up for a complimentary Growth Pipeline Dialog™ A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential. Upon completing the dialog session, you will receive a $1,000 honorarium* as a token of our appreciation, which can be used towards the purchase of our products and services on [store.frost.com](https:/store.frost.com?utm_source=hslinks). [ Talk to our experts today! ](https://insights.frost.com/gpdialog?hsCtaTracking=2540db65-be35-44dd-abb4-f667210b0fde%7C973ed019-8950-4e26-8c86-4b58d2df9b85&hsLang=en) *$1,000 honorarium is subject to eligibility ![drive-growth-image-scaled-2](https://go.frost.com/hubfs/Imported%20sitepage%20images/drive-growth-image-scaled-2.jpg "drive-growth-image-scaled-2") **