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Unlocking UCC Growth with AI and Platform Thinking

Though calling, messaging, meeting, and team collaboration services form the backbone of modern work, customer needs across various verticals and business functions are very different. Moreover, forward-thinking organizations are making their UCC (unified communications and collaboration) decisions not by the number of features offered by a provider, but based on the:

  • Simplicity of integration
  • Consistency of user experience (UX)
  • Reliability of outcomes
  • Proven ROI benefits 

Against this backdrop, tomorrow’s competitive edge will come from better understanding what enterprise customers struggle with today and where they plan to invest in the future. Providers that listen closely to these perspectives will find themselves better positioned to capture long-term customer loyalty and trust.

Do you have the tools to map customer investment priorities against evolving UCC?

What You'll Find Inside:

Actionable intelligence and exclusive analytics on:

  • 10 forces revolutionizing UCC: hyper personalized UX, privacy and security, sustainability, AI orchestration, integrated workspaces, usage-based pricing models, composable solutions, verticalized offerings, experience-led workspaces, and edge for hybrid workloads.
  • Top growth opportunities: role-based features, predictive analytics, programable communications, privacy-by-design, localization and data sovereignty strategies, and premium compliance services.
  • Best practices from companies to action like Microsoft, Atlassian, Slack, Tata Communications, Cisco, Alcatel-Lucent Enterprise, and more!

Download Transformational Growth Perspectives

What Enterprise Customers Want Most from UCC?

Frost & Sullivan's voice of customer analysis finds that IT decision-makers (ITDMs) across industries have voiced the following priorities across meetings, collaboration, calling, and managed UCC services:

  • Unified experiences 
    82% of enterprises prefer single stack UCaaS (unified communications as a service) that consolidates meetings, messaging, file sharing, and other features into one platform.  
  • AI for outcomes, not just features 
    Decision-makers view AI and automation less as add-ons and more as must-have capabilities that facilitate hybrid work. 

 

  • Migration to flexible cloud-first models 
    34% of organizations are planning to shift to more cloud-centric telephony. 
  • Mobile communications 
    Nearly 50% of organizations rely on mobile phones as primary devices, pushing providers to prioritize app-based calling, mobile-first UCaaS, and browser-based access. 
  • Rising demand for complexity management 
    As enterprises juggle hybrid telephony, multiple endpoints, and cross-platform integrations, more than 60% will turn to managed services to reduce IT burdens. 
  • Verticalized UCC services 
    Organizations increasingly want providers who can tailor communications environments to industry-specific workflows, signaling a major opportunity for vendors to deliver differentiated value. 

 

For detailed analysis spanning different aspects of the UCC ecosystem, access individual analysis here:

Unified Communications

Top 10 Strategic Imperatives in Unified Communications and Collaboration, 2025

The Top Transformations Impacting Future Growth Potential

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Cloud Meeting and Team Collaboration

Global Cloud Meeting and Team Collaboration Market, Forecast to 2029

AI Emerges as the Catalyst for Renewed Growth in a Mature Market

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Business Calling, Connectivity Models, Hybrid Communications

Business Calling Market: Demand for Diverse Deployment and Connectivity Models Reigns

Hybrid Communications Environments Present Significant Challenges and Opportunities to Technology Solutions and Services Providers

Click Here
Global Desktop, VoWLAN and DECT Phones-1

Global Desktop, VoWLAN and DECT Phones

Mobility is Key to Growth Opportunities

Click Here

Sign up for a complimentary Growth Pipeline Dialog™

A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.

Upon completing the dialog session, you will receive a $1,000 honorarium* as a token of our appreciation, which can be used towards the purchase of our products and services on store.frost.com.

Talk to our experts today!

*$1,000 honorarium is subject to eligibility

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