Top Growth Opportunities Reshaping Connected Mobility in Europe and North America
Connected services across Europe and North America are reshaping how automakers engage with customers, manage vehicle lifecycles, and build digital revenue streams. OEMs are developing group-level software platforms, cloud ecosystems, and partnership-driven strategies to deliver scalable connected experiences across navigation, safety, infotainment, diagnostics, and electric vehicle (EV)-centric services.
Augmented reality head-up displays (AR HUDs) are emerging as core connected interfaces, overlaying real-time lane guidance, hazards, and contextual road information in the driver's line of sight, and evolving into a passenger-facing interface as autonomy advances.
Unlock Growth Opportunities
Top Strategic Imperatives Transforming the Connected Services Landscape
AI, 5G, and voice assistants are enabling personalized, hands-free in-car interactions, raising the baseline for connected experiences. AR/virtual reality (VR) is opening new possibilities for immersive vehicle-user communication.
OEMs are shifting from one-time hardware sales to recurring software-led revenue through features-on-demand (FoD), subscriptions, and data monetization across the vehicle lifecycle.
Integration with smart homes, Internet of Things (IoT) devices, and cloud platforms is enabling seamless digital ecosystems across vehicles and lifestyle, positioning EVs as natural platforms for advanced infotainment and energy management.
Are you adapting to these strategic imperatives to stay competitive in the evolving connected services landscape?
Growth Strategies in Connected Services
OEMs are strategically prioritizing core areas that deliver lasting differentiation and recurring revenue, while leveraging technology partners for hardware and data infrastructure.
| Strategic Element | OEM Position | Companies to Action |
| Chips & Hardware | Outsource to technology partners | Qualcomm, Nvidia |
| Vehicle OS | Invest and control | VW Cariad, MB.OS |
| Data & AI Personalization | Own and leverage | Tesla, GM OnStar, Baidu |
| Cloud Storage & Management | Outsource to cloud partners | AWS, Google Cloud, Azure |
| V2X & Smart City Integration | Partner and integrate | BMW ConnectedDrive, Bosch |
How will your organization build and sustain recurring revenue streams as connected mobility adoption accelerates?
Fill out the form to gain instant access to the latest growth opportunities and discover how OEMs are redefining their role in the rapidly evolving connected services landscape.
Sign up for a complimentary Growth Pipeline Dialog™
A Growth Pipeline Dialog is a structured discussion with our growth experts providing unparalleled technology intelligence and proven implementation best practices. This discussion will spark innovative thinking and help generate a pipeline of growth opportunities you can leverage to maximize your company’s future growth potential.
Upon completing the dialog session, you will receive a $1,000 honorarium as a token of our appreciation, which can be used towards the purchase of our products or services.
