Disruptive technologies such as artificial intelligence (AI) and the Industrial Internet of Things (IIoT) are rapidly transforming the industrial landscape, driving a widespread adoption of digital processes. Global companies are implementing these technologies to optimize processes, enhance efficiency, and gain a competitive edge. Manufacturing Execution Systems (MES) are playing a central role, providing real-time data and process orchestration to bridge the gap between automation and business planning. This integrated approach is revealing key growth opportunities for automation solution providers to meet the evolving needs of industries.